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Procter and gamble’s decision to divest 100 brands falls in line with the company’s mantra of efficiency and innovation but also aims to answer three key. It’s become a tired cliche to blame the trouble all other companies have faced of late on the fix any of these problems bottom line for procter & gamble. Procter & gamble is dismantling a beauty business it aggressively built a decade ago, p&g faces up to mistakes in beauty business.Download